Advertisement

Reframing the Image of a Destination: A Pre-Post Study on Social Media Exposure

Conference paper

Abstract

The majority of the studies on destination image have so far mainly focused on the cognitive and affective components, and there is still a lack of research on the conative component of destination image (i.e., the declaration of a behavioral intention). Moreover, less research has been done on verbally reported self-perception on the baseline image (prior belief about a destination), and the enhanced image (after an exposure to online contents). This study shows the effect of social media exposure on the perceived image about tourism destinations. In particular, declarations of the intention to visit the destination (image conative component) were found on the reported perceived image about a destination. In general intention to visit the destination was influenced by the stimuli and in the same direction, if it was positive the results show an interest in visiting the city and vice a versa.

Keywords

Destination image eWord-of-mouth Social media Content analysis 

References

  1. Agapito, D., Oom do Valle, P., & da Costa Mendes, J. (2014). The cognitive-affective-conative model of destination image: A confirmatory analysis. Journal of Travel & Tourism Marketing, 30(5), 471–481.CrossRefGoogle Scholar
  2. Beerli, A., & Martin, J. (2004). Factors influencing destination image formation. Annals of Tourism Research, 31(3), 657–681.CrossRefGoogle Scholar
  3. Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18–24.CrossRefGoogle Scholar
  4. Echtner, C., & Ritchie, B. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 32(4), 3–14.CrossRefGoogle Scholar
  5. Fesenmaier, D. R., Werthner, H., & Wöber, K. (2006). Destination recommendation systems: Behavioral foundations and applications. Oxfordshire: Cabi.CrossRefGoogle Scholar
  6. Gartner, W. C. (1986). Temporal influences on image change. Annals of Tourism Research, 13(4), 635–644.CrossRefGoogle Scholar
  7. Gartner, W. C. (1989). Tourism image: Attribute measurement of state tourism products using multidimensional scaling techniques. Journal of Travel Research, 28(2), 16–20.CrossRefGoogle Scholar
  8. Gartner, W. C. (1993). Image formation process. Journal of Travel & Tourism Marketing, 2(2/3), 191–216.Google Scholar
  9. Govers, R., & Go, F. (2009). Glocal, virtual and physical identities, constructed, imagined and experienced. Basingstoke: Palgrave Macmillan.Google Scholar
  10. Gretzel, U. (2006). Consumer generated content - Trends and implications for branding. e-Review of Tourism Research, 4(3), 9–11.Google Scholar
  11. Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. New York, NY: Wiley.Google Scholar
  12. Li, X., Pan, B., Zhang, L., & Smith, W. (2009). The effect of online information search on image development. Insights from a mixed-methods study. Journal of Travel Research, 48(1), 45–57.CrossRefGoogle Scholar
  13. Marchiori, E., & Cantoni, L. (2012). The online reputation construct: Does it matter for the tourism domain? A literature review on destinations’ online reputation. Journal of Information Technology & Tourism, 13(3), 139–159.CrossRefGoogle Scholar
  14. Marchiori, E., Inversini, A., Cantoni, L., & Dedekind, C. (2010). Towards a tourism destination reputation model. A first step. In Proceedings of the 6th international conference “thought leaders in brand management” (pp. 921–930). Lugano, Switzerland, April 18–20, 2010). CD-ROM (ISBN: 978-88-6101-006-2).Google Scholar
  15. Marchiori, E., Cantoni, L., & Fesenmaier, D. (2013). What did they say about us? Message cues and destination reputation. In L. Cantoni & Z. Xiang (Eds.), Information and communication technologies in tourism (pp. 22–25). New York, NY: Springer.Google Scholar
  16. Morgan, N., Pritchard, A., & Pigott, R. (2003). Destination branding and the role of the stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9(3), 285–299.CrossRefGoogle Scholar
  17. Morgan, N., Pritchard, A., & Pride, R. (2004). Destination branding: Creating the unique destination proposition. Butterworth-Heinemann: Elsevier.Google Scholar
  18. Passow, T., Fehlmann, R., & Grahlow, H. (2005). Country reputation from measurement to management: The case of Liechtenstein. Corporate Reputation Review, 7, 309–326.CrossRefGoogle Scholar
  19. Tussyadiah, I., Park, S., & Fesenmaier, D. R. (2011). Assessing the effectiveness of consumer narratives for destination marketing. Journal of Travel & Tourism Marketing, 35(1), 64–78.Google Scholar
  20. Um, S., & Crompton, J. L. (1990). Attitudes determinants in tourism destination choice. Annals of Tourism Research, 17(3), 432–448.CrossRefGoogle Scholar
  21. Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.CrossRefGoogle Scholar
  22. Yang, S. U., Shin, H., Lee, J. H., & Wrigley, B. (2008). Country Reputation in multidimensions: Predictors, effects, and communication channels. Journal of Public Relations Research, 20(4), 421–440.CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Università della Svizzera italiana (USI - University of Lugano)LuganoSwitzerland
  2. 2.Department of Tourism and Hospitality ManagementMODUL UniversityViennaAustria

Personalised recommendations