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“This City Is Absolutely Fun and Trendy” A Destination Brand Personality Analysis in a Web 2.0 Setting

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Information and Communication Technologies in Tourism 2015

Abstract

The emerging technological dynamics and increasing consumer power requires pro-active strategies by Destination Management Organizations (DMOs). Furthermore, positioning a destination around the feelings it generates, and its ability to offer visitors unique experiences, relationships, meanings and self-expressions is a strong competitive advantage. This study analyzes a city’s brand personality as reflected in online reviews from different service settings such as accommodation, sights, and restaurants. In addition, the study compares the results with tourists’ connotations with the same city as collected in a conventional survey. The combination of content analysis and comparative analysis provides recommendations for DMOs on how to develop emotional links and use consumers’ information exposed in an online setting.

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Author information

Authors and Affiliations

  1. Department of Tourism and Services Management, MODUL University, Vienna, Austria

    Astrid Dickinger & Lidija Lalicic

Authors
  1. Astrid Dickinger
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  2. Lidija Lalicic
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Corresponding author

Correspondence to Astrid Dickinger .

Editor information

Editors and Affiliations

  1. School of Hospitality Business Management, Carson College of Business, Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

  2. Faculty of Management, Bournemouth University, Poole, Dorset, United Kingdom

    Alessandro Inversini

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Dickinger, A., Lalicic, L. (2015). “This City Is Absolutely Fun and Trendy” A Destination Brand Personality Analysis in a Web 2.0 Setting. In: Tussyadiah, I., Inversini, A. (eds) Information and Communication Technologies in Tourism 2015. Springer, Cham. https://doi.org/10.1007/978-3-319-14343-9_24

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