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Gamification of Workplace Activities

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Smart Information Systems

Abstract

Gamification—taking game design patterns and principles out of video games to apply them in non-game environments has become a popular idea in the last 4 years. It has also successfully been applied to workplace environments, but it still remains unclear how employees really feel about the introduction of a gamified system. We address this matter by comparing the employees’ subjective perception of gamification with their actual usage behavior in an enterprise application software. As a result of the experiment, we find there is a strong relationship visible. Following up on this observation, we pose the gamification design problem under the assumptions that (i) gamification consists of various types of users that experience game design elements differently; and (ii) gamification is deployed in order to achieve some goals in the broadest sense, as the problem of assigning each user a game design element that maximizes their expected contribution to achieve these goals. We show that this problem can be reduced to a statistical learning problem and suggest matrix factorization as one solution when user interaction data is given. The hypothesis is that predictive models as intelligent tools for supporting users in decision-making may have the potential to support the design process in gamification.

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Notes

  1. 1.

    http://stackoverflow.com/.

  2. 2.

    http://dropbox.com/.

  3. 3.

    http://linkedin.com/.

  4. 4.

    According to “Fusion, Transfusion or Confusion/Future Directions In Computer Entertainment.” Computer Gaming World. December 1990, p. 28. http://www.cgwmuseum.org/galleries/index.php?year=1990&pub=2&id=77. Retrieved 12 September 2014.

  5. 5.

    The (short) prehistory of ‘gamification’ http://nanodome.wordpress.com/2011/08/09/the-short-prehistory-of-gamification/. Retrieved 12 September 2014.

  6. 6.

    http://www.bretterrill.com/2008/06/my-coverage-of-lobby-of-social-gaming.html. Retrieved 12 September 2014.

  7. 7.

    http://blog.oogalabs.com/2008/11/05/gamification-game-mechanics-is-the-new-marketing/. Retrieved 12 September 2014.

  8. 8.

    http://www.gartner.com/newsroom/id/1844115. Retrieved 12 September 2014.

  9. 9.

    https://delicious.com/.

  10. 10.

    http://flickr.com/.

  11. 11.

    http://youtube.com/.

  12. 12.

    http://lastfm.com/.

  13. 13.

    The gamified version went online on June 19. The presented analysis however only considers data till June 1, to prevent any influence of the data because of any office kitchen chatter about the bookmarking system.

  14. 14.

    http://www.openwebanalytics.com/.

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Acknowledgments

The research leading to these results was performed in the CrowdRec project, which has received funding from the European Union Seventh Framework Programme FP7/2007-2013 under grant agreement \(n^\circ \) 610594.

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Correspondence to Michael Meder .

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Meder, M., Jain, B.J., Plumbaum, T., Hopfgartner, F. (2015). Gamification of Workplace Activities. In: Hopfgartner, F. (eds) Smart Information Systems. Advances in Computer Vision and Pattern Recognition. Springer, Cham. https://doi.org/10.1007/978-3-319-14178-7_9

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  • DOI: https://doi.org/10.1007/978-3-319-14178-7_9

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