Cognitive Theory of Style and Creativity

  • Chiu-Shui Chan
Part of the Studies in Applied Philosophy, Epistemology and Rational Ethics book series (SAPERE, volume 17)


Life and beauty both play essential roles in our lives. Good designs will have it all—aesthetic pleasure, art, creativity—and at the same time be usable, workable, and enjoyable. There is no need to sacrifice budget costs, function, manufacturing, or sales market to achieve the maximum value of a product. For skillful craftsmen, it is their passion, motivation, and ability to create things that are usable and creative, pleasurable and completely workable. That is why style of beauty and creativity of products are so critical in design, manufacturing, engineering, fashion, and everyday lives.


Cognitive Style Mental Image Cognitive Mechanism Design Cognition Problem Context 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Chiu-Shui Chan
    • 1
  1. 1.Architecture DepartmentIowa State UniversityAmesUSA

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