Creation of Style in the Design Process

  • Chiu-Shui Chan
Part of the Studies in Applied Philosophy, Epistemology and Rational Ethics book series (SAPERE, volume 17)


A style could be seen as a cultural sign, a social phenomenon, a product symbol, or a way of doing things coming from some individual or group effort. Apart from examining style from outcomes of intentional purposes, this chapter focuses on how an individual style is shaped in design processes approached from the perspective of design cognition. Particularly, attention is on the schematic design stage, which is considered the most critical stage for a design project to be formulated before its final form is determined and constructed. The purpose is to explore how a style is developed in the design process. Fundamental concepts are based on the supposition that an individual style is identified by a set of common features created by a series of mental processes on managing design information. If products share many common features, then there should be many common processes of using similar information utilized in the process, and the style of the products will be strongly expressed and recognized. Therefore, the numbers of common features in products and similar operational factors in processes determine the degree of style, and a style can be defined and measured by the function of common features and factors.


Mental Image Design Goal Living Room Design Constraint Green Roof 
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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Chiu-Shui Chan
    • 1
  1. 1.Architecture DepartmentIowa State UniversityAmesUSA

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