Abstract
Cooperation can benefit and hurt firms at the same time. An important question then is: when is it better to cooperate? And, once the decision to cooperate is made, how can an appropriate partner be selected? In this paper we present a model of inter-firm cooperation driven by cognitive distance, appropriability conditions and external knowledge. Absorptive capacity of firms develops as an outcome of the interaction between absorptive R&D and cognitive distance from voluntary and involuntary knowledge spillovers. Thus, we offer a revision of the original model by Cohen and Levinthal (Econ J 99(397):569–596, 1989), accounting for recent empirical findings and explicitly modeling absorptive capacity within the framework of interactive learning. We apply that to the analysis of firms’ cooperation and R&D investment preferences. The results show that cognitive distance and appropriability conditions between a firm and its cooperation partner have an ambiguous effect on the profit generated by the firm. Thus, a firm chooses to cooperate and selects a partner conditional on the investments in absorptive capacity it is willing to make to solve the understandability/novelty trade-off.
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Notes
- 1.
Henceforth, knowledge in this sense includes technologies that firms use in innovation. Innovation refers to a technically new product which develops as an outcome of R&D (see the Oslo Manual, OECD 2005). Consequently, by R&D profit we imply profit due to innovation.
- 2.
Although recent studies have argued that absorptive capacity, being a multidimensional concept, is not fully proxied by R&D or staff quality alone (Flatten et al. 2011; Zahra and George 2002), we assume that a significant portion of it is embodied in R&D performance. Therefore, our conceptualisation of absorptive capacity in this paper derives mainly from a firm’s R&D investments.
- 3.
Some studies (e.g., Cantner and Meder 2007; Mowery et al. 1996) have also shown that cognitive proximity reduces over time. This affects the learning and innovation potential of an alliance and reduces the likelihood that the same partners will cooperate in the next period. This dynamic is important and we address it in a subsequent paper.
- 4.
This argument is important for our model and will be applied later in modeling the firm’s profit.
- 5.
In our model we are concerned with firms competing on the same technological trajectory. In the extreme case that the cooperating partners operate in different industries, competition between them is mostly negligible. In this case, spillovers do not constitute a disincentive to cooperation and R&D investments (Cantner and Pyka 1998, p. 374).
- 6.
Distance, in this sense, includes not only cognitive distance but also organisational, social, institutional and geographical ones (Boschma 2005). For instance, Dettmann and von Proff (2010) demonstrated that organisational and institutional proximity facilitate patenting collaboration over large geographical distances. Wuyts et al. (2005) demonstrated that, depending on the industry, organisational and strategic proximity are sometimes more important in the formation of alliances. And the literature on economic geography is coherent on the relevance of geographic distance in knowledge transfer; the greater the distance, the more knowledge decays (Boschma 2005). Nevertheless, since our study is concerned with knowledge sharing, it is more appropriate to concentrate on cognitive distance.
- 7.
In a dynamic sense, cognitive overlap tends to increase with cooperation intensity (Mowery et al. 1998). Thus, it is expected that a firm will reconsider its cooperation decisions depending on cognitive distance. Alliances may be discontinued when partners become too close and previously discontinued alliances may be re-formed if the partners have become sufficiently distant in terms of their knowledge endowment.
- 8.
Even in this framework the understandability–novelty trade-off exists. In the context of exploitation, wherein firms are concerned with improving their performance along the same technological trajectory, a high level of mutual understanding is required to reduce transaction costs (Drejer and Vindig 2007; Cantner and Meder 2007). Notwithstanding, since technological opportunities within a certain trajectory tend to decrease continuously according to Wolff’s law (Cantner and Pyka 1998), firms seek for more explorative or extensive opportunities, the aim of which is to generate novelty. Consequently, increasing cognitive distance positively influences the value of interactive learning because it raises the novelty value of technological opportunities as well as the possibility of novel combinations of complementary resources. This is, however, only possible as long as the partners are close enough to understand each other.
- 9.
- 10.
This means that technological fit, rather than social capital factors like trustworthiness and embeddedness, is a major causal force behind alliance formation (Baum et al. 2010). Firms will select partners from whom they can learn significantly and for specific (short-term) purposes. In this sense, multiple partnerships may not be necessary and firms stop their partnership search once they find a technologically fit partner.
- 11.
In the dynamic setting that we analyse in Savin and Egbetokun (2013), cognitive distance changes according to the innovation success and learning of the firms.
- 12.
This does not necessarily eliminate the risks associated with innovation. First, firms need to be able to understand the information available, an endeavour which is by itself costly and risky. Then, innovation still runs the risk of failing, irrespective of how well-informed firm’s cooperation decisions are.
- 13.
We abstract from production and the market by treating the R&D budgets as exogenous. In this way, the focus of the model is narrowed to the firm’s investment and cooperation decisions, and innovation.
- 14.
This follows partly from our focus on dyadic partnerships. In this sense, knowledge spillovers from other firms not in the dyad and from public organisations together constitute technological opportunities for the dyad.
- 15.
The exact number of periods constituting a reasonable expectation is best validated in a simulation model (Savin and Egbetokun 2013).
- 16.
However, in the dynamic setting that we simulate subsequently, (4) necessarily introduces some uncertainty as the expectation of firm i will not necessarily coincide with the actual investment decision of firm j, which, in turn, is based on its own expectation about firm’s i decision: \(E^{i}(\rho _{j,t})\neq \rho _{j} = f(E^{j}(\rho _{i,t}))\).
- 17.
This fraction is determined by the appropriability conditions which include the patent system in a particular industry and the efficacy of secrecy or other forms of protection of firm j’s internal knowledge.
- 18.
Note that while cognitive distance is symmetric (i.e. d ij = d ji ), an i, j and ac i, j are asymmetric. This is because the investment trade-off is not solved by the two companies identically (i.e. absorptive R&D investments are not necessarily the same for the two companies).
- 19.
This is similar to the conceptutalisation by Lane and Lubatkin (1998) of absorptive capacity as ‘a learning dyad-level construct’.
- 20.
As in (9), ac i, ek = f(d iek ).
- 21.
Recall that in CL \(\frac{\partial \Pi _{i}} {\partial k_{i}} > 0\), \(\frac{\partial \Pi _{i}} {\partial k_{j}} < 0\) and \(\frac{\partial \Pi _{i}} {\partial k_{i}\partial k_{j}} < 0\).
- 22.
Once we address the dynamics of firms in the knowledge space, the notion of radical innovation will also be required. However, for the sake of brevity we do not include its discussion in this study.
- 23.
A deterministic iterative solution (e.g., according to the fixed-point theorem) is also not applicable as the function does not necessarily always converge to a ρ i ∈ [0, 1] for all possible combinations of parameters.
- 24.
For illustrative reasons we take a single set of parameter values for two firms satisfying their constraints. In particular, \(\alpha = \sqrt{2}/50\), \(\beta _{1} = \sqrt{2}\), β 2 = 1, \(\psi =\xi = 0.4\), \(\mathit{RD}_{i} = \mathit{RD}_{j} = 0.2\), δ c = 0. 5, ek = 1, ρ j = 0. 5, \(d_{\mathit{iek}} = \sqrt{2}/1.001\) and \(d_{\mathit{ij}} = \sqrt{2}/1.01\). These values were chosen to demonstrate on a single set of graphs the complex shape of the ρ and \(\Pi \) functions in response to changes in the variables of interest.
- 25.
‘a stable network is one in which for each agent (or pair of agents) there is a payoff maximizing decision about which link to form’ (Cowan et al. 2007, p. 1052).
- 26.
For the sake of comparison, CL’s ease of learning is analogous to our cognitive distance, intra-industry spillovers—to appropriability conditions and technological opportunities—to external knowledge.
- 27.
Note that by construction, in CL firm i’s marginal returns to R&D have the same effect on marginal returns generated by the firm in terms of profit.
- 28.
For instance, setting investment decision of the partner ρ j = 0. 75, \(\Pi _{i}\) in the cooperating scenario shows only a small downturn and then rises consistently outperforming the non-cooperating scenario.
- 29.
At this point DE population always converges to very similar values.
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Acknowledgements
Financial support from the German Science Foundation (DFG RTG 1411) is gratefully acknowledged. Thanks are due to very helpful comments and suggestions from Uwe Cantner and Robin Cowan as well as from participants at the SPRU 18th DPhil Day in Brighton, 14th International J. A. Schumpeter Society Conference in Brisbane and 6th Summer Academy on Innovation and Uncertainty in Jena. The usual disclaimers apply.
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Appendices
Appendix 1: Resolving the Investment Trade-Off (Eq. 14) to Find ρ i
The objective is to obtain values of ρ i that satisfy:
Recall from (13) that in case of a partnership, where i needs to optimise its investment allocation conditional upon the partner’s investments,
Hence,
where \(E^{i}(\rho _{j,t}) = \frac{\sum _{\iota =1}^{\sigma }\rho _{ j}^{t-\iota }} {\sigma } \ \Rightarrow \ \frac{\partial \mathit{ac}_{j,i}} {\partial \mathit{rdi}_{i}} = 0\) and \(\mathit{rd}_{i} = \mathit{RD}_{i} -\mathit{aci}_{i}\) ⇒ \(\frac{\partial \mathit{rdi}_{i}} {\mathit{aci}_{i}} = -1\). Next we set (17) equal to (18) as in Eq. (14):
and collect terms:
Recalling the expression for k i from (11) we obtain
Accounting for the difference in d ij and d iek in ac i, ⋅ (9) we obtain the derivative of the absorptive capacity function with respect to distance as follows:
Inserting (21) into (20) accordingly:
Note that the absorptive capacity of firm j directed on firm i is:
When (22) and (23) are inserted in (19) and the latter is rearranged, we obtain
Recall from (1) that \(\mathit{rdi}_{i} =\rho _{i}\mathit{RD}_{i}\ \mbox{ and}\ \mathit{aci}_{i} = (1 -\rho _{i})\mathit{RD}_{i}\); when this is applied to Eq. (24) it takes the form:
Shifting ρ i from the left hand side to the right one, one gets F(ρ i ) = 0.
Remembering that for firm i performing R&D activity without a partner δ c = 0, it is straightforward to show that for this firm (25) takes a simpler form as follows:
Appendix 2: Finding Optimal Solution for F(ρ i ) and F a(ρ i ) Using Heuristics
Thanks to the recent advances in computing technology, new nature-inspired optimization methods (called heuristics) tackling complex combinatorial optimization problems and detecting global optima of various objective functions have become available (Gilli and Winker 2009). Differential Evolution (DE), proposed by Storn and Price (1997), is a population based optimization technique for continuous objective functions. In short, starting with an initial population of solutions, DE updates this population by linear combination and crossover of four different solutions into one, and selects the fittest ones among the original and the updated population. This continues until some stopping criterion is met. Algorithm 1 provides a pseudocode of the DE implementation.
Algorithm 1 Pseudocode for Differential Evolution
1: Initialize parameters p, F and \(\Omega \)
2: Randomly initialize \(P_{i}^{(1)} \in \Omega \), i = 1, ⋯ , p
3: while the stopping criterion is not met do
4: P (0) = P (1)
5: for i = 1 to p do
6: Generate r 1,r 2,r 3 ∈ 1, ⋯ ,p, r 1 ≠ r 2 ≠ r 3 ≠ i
7: Compute \(P_{i}^{(\upsilon )}\) = \(P_{r_{1}}^{(0)}\) + F × \((P_{r_{2}}^{(0)}\) - \(P_{r_{3}}^{(0)})\)
8: if \(P_{i}^{(\upsilon )} \in \Omega \) then \(P_{i}^{(n)} = P_{i}^{(\upsilon )}\) else repair \(P_{i}^{(\upsilon )}\)
9: if \(F(P_{i}^{(n)}) < F(P_{i}^{(0)})\) then \(P_{i}^{(1)} = P_{i}^{(n)}\) else \(P_{i}^{(1)} = P_{i}^{(0)}\)
10: end for
11: end while
In contrast to other DE applications to optimization problems (as described in, for example, Blueschke et al. 2013), our solution is represented by a single value within [0, 1] according to (1). Therefore, DE starts with a population of size p of random values drawn from [0, 1] (\(\Omega \)) (2:). For the same reason, current DE implementation has no need in the crossover operator (otherwise, one would have to compare \(F(P_{i}^{(0)})\) with itself and potentially waste computational time). Tuning our DE code we set p = 30, F = 0. 8 and as a stopping criterion we choose a combination of two conditions: either a maximum number of generations is reached (which is set to be equal 50Footnote 29) or the global optimum is identified (\(F(P_{i}^{(1)}) = 0\)). To make sure that our candidate solutions constructed by linear combination (7:) satisfy our constraint on ρ i , we explicitly check it in (8:)—and if it is not met we ‘repair’ it by adding/deducting one unit—before comparing its fitness with the current solutions in (9:).
As an illustration of the DE convergence for the tuning parameters stated consider Fig. 4 below. On the left plot one can see F(ρ i ) simulated for different ρ i ∈ [0, 1], while on the right plot the cumulative density function of F(ρ i ) for 100 restarts and different number of maximum generations g (10, 30 and 50) is given. Obviously, with g = 50 DE converges to zero (or a very close approximation of it) in almost 100 % of restarts. To ensure a good solution, therefore, we take g = 30 and restart DE three times. Using Matlab 7.11 on Pentium IV 3.3 GHz a single DE restart with thirty generations requires about 0.02 s.
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Egbetokun, A., Savin, I. (2015). Absorptive Capacity and Innovation: When Is It Better to Cooperate?. In: Pyka, A., Foster, J. (eds) The Evolution of Economic and Innovation Systems. Economic Complexity and Evolution. Springer, Cham. https://doi.org/10.1007/978-3-319-13299-0_16
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