Abstract
This article first presents the structural changes taking place in international airline industry and on the progression of changes in airline marketing strategies in global markets. To this end, the paper tries to find out airline passenger satisfaction/dissatisfaction while flying by a U.S. and/or foreign carrier to foreign destinations.
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© 2015 The Academy of Marketing Science
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Kaynak, E., Kucukemiroglu, O. (2015). Marketing Airlines Internationally: U.S. Travellers’ Attitude Toward Domestic Versus Foreign Carriers. In: Levy, M., Grewal, D. (eds) Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13159-7_40
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DOI: https://doi.org/10.1007/978-3-319-13159-7_40
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