Abstract
Marketers have always been interested in the motivations and behavior of teenagers because of their perceived willingness to try new products and ideas. The primary objective of this paper is to examine teenage innovativeness across age groups and socio-economic backgrounds and to determine if they subscribe to the category of early product adoption.
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Miranda, M.J., Flower, G. (2015). An Investigation of Innov Ativeness and Early Product Adoption among Teenagers. In: Ford, J., Honeycutt, Jr., E. (eds) Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13084-2_3
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DOI: https://doi.org/10.1007/978-3-319-13084-2_3
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