Abstract
Chapter 4 starts by outlining the new product design process in brief, then moving toward how it is possible to use the QFD4Mat tool in order to illustrate the ways in which an efficient design proposal can be generated in the conceptual design phase. In order to aid the reader with a non-technical background in assessing the final results obtained by the QFD4Mat, this chapter also presents two graphic analysis tools, one that is well-known as the “value curve” of the product, the other an unpublished original Bubble Map tool that has been fine-tuned by intense classroom work in last three years.
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Notes
- 1.
Actually, the analysis that follows, it is not focused on product innovation, as the general principles are also valid for services and processes—namely ideas in general.
- 2.
Similarly designers talk about the concept of product language, that is defined as the product’s ability to communicate information about itself actively in the market by product language: a very heterogeneous form of expression communicated through dimension, form, structure of the physical surface, movement, quality of materials, functions, colors, surface and sounds, all of which have a strong effect—positive or negative—on potential buyers (Gross 1984).
- 3.
A sharp definition gathers the material and processes categories into a broader class of features that is called “Product Physiology”, while the usability and personality categories, namely those features that have the closest relationships with users, are merged into the class called “Product Psychology” (Ashby 2005).
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D’Errico, F. (2015). The Use of QFD4Mat and Graphic Tools in Product Development Processes. In: Material Selections by a Hybrid Multi-Criteria Approach. SpringerBriefs in Materials. Springer, Cham. https://doi.org/10.1007/978-3-319-13030-9_4
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DOI: https://doi.org/10.1007/978-3-319-13030-9_4
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