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The Evolution of Stereotypes

  • Jacqui HutchisonEmail author
  • Douglas Martin
Chapter
Part of the Evolutionary Psychology book series (EVOLPSYCH)

Abstract

Stereotypes are template-like cognitive representations whereby membership in a social group is associated with the possession of certain attributes (e.g., scientists are geeky, Scottish people are miserly, women like the color pink). Examining stereotypes from an evolutionary perspective, we present evidence that they are a functional, cognitive, and social adaptation, without which we would be substantially disadvantaged. We suggest that stereotypes have the capacity to influence how cultural information evolves and how changes in the cultural environment have, in turn, influenced the content of stereotypes. Finally, we explore the possibility that the theories and methods of cultural evolution can provide an insight into the origins and evolution of stereotypes.

Keywords

Stereotypes Social cognition Person perception Cultural evolution 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.School of PsychologyUniversity of AberdeenOld AberdeenUK

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