Abstract
Increasingly businesses strive to be recognized as good corporate citizens based on the assumption that good citizenship is good business. In order to gain insight into this assumption, we present research propositions aimed at assessing how business customers value the initiatives undertaken by suppliers to behave responsibly toward their employees, the local community, and the environment.
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Flint, D.J., Maignan, I. (2015). The Value of Corporate Citizenship to Business Customers: Research Directions. In: Moore, M., Moore, R. (eds) New Meanings for Marketing in a New Millennium. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11927-4_36
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DOI: https://doi.org/10.1007/978-3-319-11927-4_36
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