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Supplier Selection In Business-to-Business Markets: Scope For Applying Artificial Intelligence Systems

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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Abstract

This paper presents the result of a study into how organizations choose their supply partners and the extent to which they apply information technology-based systems to co-ordinate and harness potentially diverse sources of knowledge within the organization in carrying out this task. The results revealed that managers have abysmally low awareness of expert systems’ capabilities to revolutionize supply partner selection process and alter the dynamics of competitive advantage. This is worrying because many businesses are becoming vulnerable to growing strategic information-related actions and sophisticated competitive intelligence network of their competitors.

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Nwankwo, S., Aiyeku, J. (2015). Supplier Selection In Business-to-Business Markets: Scope For Applying Artificial Intelligence Systems. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_4

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