Abstract
This article aims to replicate Aaker’s research on the dimensions of brand personality. Our study relies on a convenience sample and deals with twelve brands purchased in a French context. By means of principal components and confirmatory factor analyses, Aaker’s scale can be reduced in France to 33 items. Its structure is quite similar to the structure Aaker found in an American environment.
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Ferrandi, JM., Valette-Florence, P., Fine-Falcy, S. (2015). Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_2
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