Abstract
Past research of warranties and guarantees has examined the importance of structure and phrasing (Shimp and Bearden, 1982). Previous research by Straughan and Albers-Miller (2000) examined the semantic dimensions of time-oriented service guarantees. Their work looked at the effects time and redress specificity played in reducing consumers’ perceived risk. The present study seeks to examine their findings in a cross-cultural context.
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Straughan, R.D., Albers-Miller, N.D. (2015). The Semantic Structure of Time-Oriented Retail Service Guarantees: The Moderating Role of Cultural Norms on Perceived Performance Risk–Abstract. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_17
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DOI: https://doi.org/10.1007/978-3-319-11885-7_17
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