Abstract
The topic of the paper is on the time-dependence and the relationship-dependence between firms in marketing channels. The dependence between firms is interpreted and argued to be a central issue that cause the existence of vulnerability in a marketing channel. Based upon the time-dependence and the relationship-dependence between firms, a typology of vulnerability scenarios in a marketing channel is developed.
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Svensson, G. (2015). Time-dependence and Relationship-dependence Between Firms in Marketing Channels. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_10
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DOI: https://doi.org/10.1007/978-3-319-11885-7_10
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