Abstract
This paper provides a unique analysis of the visitor profile to a wine festival staged in the Swan Valley. It attempts to identify the major factors that contribute to staging successful festival in the Valley. Results indicate location as being of primary importance for events managers when staging festivals in urban-rural peripheral zone.
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Taylor, R., Shanka, T. (2015). Analyzing ‘A Taste of the Valley’ Festival Success Factors: Exploratory Study. In: Spotts, H. (eds) Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11882-6_4
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DOI: https://doi.org/10.1007/978-3-319-11882-6_4
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