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Enhancing Inter-Firm Performance Through Internet Driven Management of Inter-Organizational Knowledge and Resources

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Creating and Delivering Value in Marketing

Abstract

This study investigates the effect of the Internet on inter-firm performance in a supplier-distributor dyad. Initial analyses of industry data collected on a small scale indicate that Internet usage between partner firms does have a positive effect on firm performance. This positive effect strongly suggests that the Internet facilitates knowledge sharing between partner firms and strengthens social capital between a manufacturer and its distributor.

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© 2015 Academy of Marketing Science

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Chakravorti, S., Daniels, V.S., Lassar, W.M. (2015). Enhancing Inter-Firm Performance Through Internet Driven Management of Inter-Organizational Knowledge and Resources. In: Spotts, H. (eds) Creating and Delivering Value in Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11848-2_70

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