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Iiro Jussila, Lappeenranta University of Technology, Finland, iiro.jussila@lut.fi
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© 2016 Academy of Marketing Science
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Kirk, C.P., Sarstedt, M. (2016). Psychological Ownership: A Concept of Value to the Marketing Field. In: Obal, M., Krey, N., Bushardt, C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11815-4_70
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DOI: https://doi.org/10.1007/978-3-319-11815-4_70
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11814-7
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