Abstract
Indianapolis has successfully leveraged the sports and events business for community and economic development. Most widely known for the Indianapolis Motor Speedway and the Amateur Sports Capital strategy, the city is home to a number of leading and innovative sports businesses. Between 1979 and 2011, 400 major sporting events generated a $2 billion economic impact (Q&A: Indianapolis Sports Strategy 2013). Despite this substantive economic impact, Indianapolis is not recognized as a leader in the sports industry. Further, the original position around amateur sports has started to decay and the competition around the hosting of mega-events is more intense than ever as other cities see the merits of sports event strategies.
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© 2016 Academy of Marketing Science
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Gladden, J. (2016). Indianapolis: Leveraging the Sports Strategy. In: Obal, M., Krey, N., Bushardt, C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11815-4_177
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DOI: https://doi.org/10.1007/978-3-319-11815-4_177
Publisher Name: Springer, Cham
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