Abstract
An increasing number of firms are voluntarily reporting their CSR initiatives and disclosing their social, environmental and economic impact (KPMG 2008). CSR reporting can help the firm shape its reputation in the market place (Sen et al. 2006). It can also provide an opportunity for companies to engage stakeholders in an ongoing dialogue (GRI 2012; Nikolaeva and Bicho 2011). Ultimately, CSR reporting provides marketers with a tool to engage with multiple stakeholder groups, build lasting relationships and create value for the firm (Bhattacharya and Korschun 2008; Ferrell et al. 2010; Hult et al. 2011).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Academy of Marketing Science
About this paper
Cite this paper
Simmons, J.M. (2016). Determinants of Corporate Social Responsibility Disclosure Strategies: A Fresh Perspective. In: Obal, M., Krey, N., Bushardt, C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11815-4_167
Download citation
DOI: https://doi.org/10.1007/978-3-319-11815-4_167
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11814-7
Online ISBN: 978-3-319-11815-4
eBook Packages: Business and ManagementBusiness and Management (R0)