Abstract
The competition for students to land a full-time position in marketing is challenging. As such, the collegiate marketing curriculum should include activities that prepare students for the professional workplace and that build resume credentials beyond a college degree. Applying course concepts in a professional setting also assists students in connecting theory and practice. Initiatives that adequately equip students with professional skills and experiences that make them attractive job applicants are critical in marketing where the demands for competency and execution are high (Schlee and Harich 2010).
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© 2016 Academy of Marketing Science
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Schee, B.A.V. (2016). Student Perceptions on Classroom to Corporation Transitional Marketing Activities. In: Obal, M., Krey, N., Bushardt, C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11815-4_150
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DOI: https://doi.org/10.1007/978-3-319-11815-4_150
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11814-7
Online ISBN: 978-3-319-11815-4
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