Abstract
This study investigates the demographic correlates of consumer ethnocentrism and identifies the similarities and differences in value hierarchies across these eight country markets. Our findings show interesting, sometimes unexpected, market clusters in terms of value systems. We also offer suggestions for future research in this growing and exciting research area.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Calder, Bobby, L.W. Phillips and A. Tybout (1981), “Designing Research for Application”, Journal of Consumer Research, 8 (September), 197–207.
Craig, Samuel C and S.P. Douglas (2000), International Marketing Research, 2nd. Ed., New York: John Wiley & Sons.
Durvasula, Srinivas, C Andrews and R. Netemeyer (1997), “A Cross-Cultural Comparison of Consumer Ethnocentrism in the US and Russia”, Journal of International Consumer Marketing, 9 (4), 73–93.
Fornell, Claes and D. F. Larcker (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research, 18 (February), 39–50.
Inglehart, Ronald, and W. Baker (2000), “Modernization, Cultural Change and the Persistence of Traditional Values”, American Sociological Review, 65,19–51.
Kahle, Lynn R. (1983), Social Values and Social Change: Adaptation to Life in America, New York: Praeger Publishers. Kamakura, Wagner A. and Jose Afonso Mazzon (1991). "Value Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research 18:2 (September), 208–218.
Knight, G., R. Spreng, and A. Yaprak (2003), “Cross-National Development and Validation of an International Business Measurement Scale: The Coiscale” International Business Review, 12,4, 581–595.
Kosterman, Rick and S. Feshbach (1989), “Toward a Measure of Patriotic and Nationalistic Attitudes”, Political Psychology, 10 (2), 257–74.
Netemeyer, Richard, G. Durvasula and D. R. Lichtenstein (1991), “A Cross-National Assessment of the Reliability and Validity of the CETSCALE”, Journal of Marketing Research, 28 (3), 320–7.
Parameswaran, Ravi and A. Yaprak (1987), “A Cross-National Comparison of Consumer Research Measures”, Journal of International Business Studies, 18 (Spring), 35–50.
Rokeach, Milton J. (1973), The Nature of Human Values, New York: The Free Press.
Rokeach, Milton J. and S. J. Ball-Rokeach (1989), “Stability and Change in American Value Priorities 1968–1981”, American Psychologist, 44 (May), 775–784.
Schwartz, Shalom and W. Bilsky (1990), “Toward a Theory of the Universal Content and Structure of Values: Extentions and Cross-Cultural Replications”, Journal of Personality and Social Psychology, 58, 5, 878–891.
Sharma, Subhash, T. Shimp and J. Shin (1995), “Consumer Ethnocentrism: A Test of Antecedents and Moderators”, Journal of the Academy of Marketing Science, 23,26–37.
Shimp, Terence A. and S. Sharma (1987), “Consumer Ethnocentrism: Construction and Validation of the CETSCALE”, Journal of Marketing Research, 24 (August), 280–289.
Steenkamp, Jan-Benedict E. M. and H. Baumgartner (1998), “Assessing Measurement Invariance in Cross-National Consumer Research”, Journal of Consumer Research, 25 (June), 78–90.
Vinson, D. E., J. E. Scott, and L. M. Lamont (1977), “The Role of Personal Values in Marketing and Consumer Behavior”, Journal of Marketing, 41,44–50.
Wedel, Michel and W. A. Kamakura (1998), Market Segmentation: Conceptual and Methodological Foundations, ISQM International Series in Quantitative Marketing, Kluwer Academic Publishers.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Yaprak, A., Cannon, H.M., Calantone, R.J. (2015). Value System Transformations in Emerging Economies: A Cross-National Comparison. In: Sharma, D., Borna, S. (eds) Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11806-2_82
Download citation
DOI: https://doi.org/10.1007/978-3-319-11806-2_82
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11805-5
Online ISBN: 978-3-319-11806-2
eBook Packages: Business and EconomicsBusiness and Management (R0)