Abstract
The purpose of this abstract is to develop a theoretical framework that draws heavily on the notions of evolutionary psychology and sexual selection as a means of providing insight into the forces that govern the construction of the ideal-self. Also, this abstract links how these evolutionary forces, along with the moderating role of self-monitoring, govern decisions pertaining to public consumption.
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Baker, B., Boyer, S. (2015). Toward the Construction of the Ideal Self: A Sexual Selection Perspective. In: Sharma, D., Borna, S. (eds) Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11806-2_53
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DOI: https://doi.org/10.1007/978-3-319-11806-2_53
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11805-5
Online ISBN: 978-3-319-11806-2
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