As an additional consumer choice model, this paper suggests using the Scobit model, which includes a skewness parameter, to accommodate a more general structure of marginal effects in the context of binary choice behavior. It is empirically confirmed that the Scobit model outperforms the widely used binary logit model.
- Travel Time
- Logit Model
- Choice Probability
- Skewness Parameter
- Binary Logit Model
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Zhang, J., Timmermans, H. (2015). A Scobit-Based Travel Mode Choice Model. In: Deeter-Schmelz, D. (eds) Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11797-3_88
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11796-6
Online ISBN: 978-3-319-11797-3