The Influence of Gambling Benefits and Acceptability on Casino Gambling Satisfaction

  • Gabriel Rousseau
  • Daniel Venter
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

The main objective of this study was to investigate the influence of gambling benefits and acceptability on casino gambling satisfaction and views on entertainment amongst guests at a local casino in the Eastern Cape. Confirmatory factor analysis showed significant relationships between various determinants influencing respondents' gambling experience at the casino with adequate fit indices (AGFI=0.941 and RMSEA=0.052). These results confirmed the convergent and discriminant validity of a model comprising Gambling Motives, Gambling Acceptability and Gambling Satisfaction.

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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Gabriel Rousseau
    • 1
  • Daniel Venter
    • 1
  1. 1.SpringfieldUSA

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