Fuzzy Influence of Design Widgets to Blog Visibility

  • Dalia Kriksciuniene
  • Virgilijus Sakalauskas
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 183)


The enhancing popularity of web pages or blogs is targeted by scientific research of different areas. The aim of the research is to disclose the importance of different design widgets (keywords, titles, pictures, gadgets, weblinks, comments and others) to blog visibility. We propose the fuzzy cognitive mapping method to investigate the dynamic effect of blog visibility measures, expressed by number of all blog visitors. The method of fuzzy cognitive mapping enables to find the strength of interrelationships between design widgets, and to define their weights dynamically modelled after the systems’ activation till achieving its stabilized state. The experimental research of proprietary blogs revealed the highest ranked elements affecting blog visibility, their importance and potential for exploring causal relationships.


Fuzzy influence Fuzzy cognitive maps (FCM) Fuzzy system stability Internet blog Blog visibility Design widgets 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.Department of InformaticsVilnius UniversityVilniusLithuania

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