Consumer Trust in Digital Currency Enabled Transactions

  • Alex Zarifis
  • Leonidas Efthymiou
  • Xusen Cheng
  • Salomi Demetriou
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 183)


This research applies theories of trust from e-commerce to digital currencies. In particular trust in business to consumer transactions carried out using digital currencies such as Bitcoin is explored. A model of online trust is considered to be valid in this different transaction context but the significance of each construct changes and some extensions are necessary. In particular the role of institutional trust in transactions has differences that are explored and new constructs are suggested. These are incorporated into a new digital currency enabled transactions trust model.


Digital currency Trust Bitcoin E-commerce Business to consumer 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Alex Zarifis
    • 1
  • Leonidas Efthymiou
    • 1
  • Xusen Cheng
    • 2
  • Salomi Demetriou
    • 1
  1. 1.University of Nicosia, UNIC OnlineNicosiaCyprus
  2. 2.Department of E-Business, School of Information Technology and ManagementUniversity of International Business and EconomicsBeijingChina

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