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A Literature Review of E-Entrepreneurship in Emerging Economies: Positioning Research on Latin American Digital Startups

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Entrepreneurship in BRICS

Abstract

This chapter critically reviews literature on e-entrepreneurship in order to position future empirical research with a focus on emerging markets (The terms “emerging economies”, “emerging countries”, or “developing economies” are used interchangeably and refer to the list of countries named as such by the International Monetary Fund (World Economic Outlook. Washington, DC: International Monetary Fund, 2013)) in general and in Latin America in particular. The term ‘e-entrepreneurship’ has been used to describe the creation of different e-businesses by both start-ups and established companies. Thus, the concept of Digital Start-up (DS) as a specific unit of study of e-entrepreneurship is presented. DSs are defined as start-ups born on the internet to sell only digital products/services exclusively online. The emergence of this new breed of enterprises is opening doors for entrepreneurs to enter new markets with an explosive potential for growth, as demonstrated by the cases of Facebook, Twitter, Instagram and others. This phenomenon acted as a catalyst for a new entrepreneurial ecosystem in emerging markets supported by both private and public entities. However, there are still very limited signs of success outside of the United States, Israel, and Europe. The literature reveals that the lifecycle and ecosystems of DSs have been extensively researched in developed countries; however, there is a relative paucity in the context of emerging economies. E-entrepreneurship research is grouped into six categories: e-business models, digital economy, entrepreneurship, business ecosystems, innovation, and e-entrepreneurship. Relevant theoretical frameworks and their application to DSs are explored. The chapter concludes that gaps remain in the literature on e-entrepreneurship in the context of emerging economies and questions for future research are presented.

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Notes

  1. 1.

    A company valuation over $100 M is a commonly accepted threshold to define a successful venture (Callahan et al. 2014).

  2. 2.

    Micro and small enterprises definitions vary, but for the purpose of this study they are considered formally established businesses with less than 100 employees and US$3,000,000 annual turnover (Ayyagari et al. 2011).

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Authors and Affiliations

  1. Centre for Development Informatics, Manchester Business School, University of Manchester, Manchester, UK

    Gerardo Quinones & Brian Nicholson

  2. Centre for Development Informatics, University of Manchester, Manchester, UK

    Richard Heeks

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  1. Gerardo Quinones
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  2. Brian Nicholson
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  3. Richard Heeks
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Correspondence to Gerardo Quinones .

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Editors and Affiliations

  1. Institute of Economics, Federal University of Rio de, Rio de Janeiro, Brazil

    Renata Lèbre La Rovere

  2. Management Department, IBMEC- RJ, Rio de Janeiro, Brazil

    Luiz de Magalhães Ozório

  3. Technology Park, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil

    Leonardo de Jesus Melo

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Quinones, G., Nicholson, B., Heeks, R. (2015). A Literature Review of E-Entrepreneurship in Emerging Economies: Positioning Research on Latin American Digital Startups. In: Lèbre La Rovere, R., de Magalhães Ozório, L., de Jesus Melo, L. (eds) Entrepreneurship in BRICS. Springer, Cham. https://doi.org/10.1007/978-3-319-11412-5_11

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