New Insight to Preserve Online Survey Accuracy and Privacy in Big Data Era

  • Joseph K. Liu
  • Man Ho Au
  • Xinyi Huang
  • Willy Susilo
  • Jianying Zhou
  • Yong Yu
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8713)

Abstract

An online survey system provides a convenient way for people to conduct surveys. It removes the necessity of human resources to hold paper surveys or telephone interviews and hence reduces the cost significantly. Nevertheless, accuracy and privacy remain as the major obstacles that need additional attention. To conduct an accurate survey, privacy maybe lost, and vice versa. In this paper, we provide new insight to preserve these two seeming contradictory issues in online survey systems especially suitable in big data era. We propose a secure system, which is shown to be efficient and practical by simulation data. Our analysis further shows that the proposed solution is desirable not only in online survey systems but also in several potential applications, including E-Voting, Smart-Grid and Vehicular Ad Hoc Networks.

Keywords

Online Survey Privacy Big Data 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Joseph K. Liu
    • 1
  • Man Ho Au
    • 2
    • 4
  • Xinyi Huang
    • 3
  • Willy Susilo
    • 4
  • Jianying Zhou
    • 1
  • Yong Yu
    • 4
    • 5
  1. 1.Infocomm Security DepartmentInstitute for Infocomm ResearchSingapore
  2. 2.Department of ComputingThe Hong Kong Polytechnic UniversityHong Kong
  3. 3.Fujian Provincial Key Laboratory of Network Security and Cryptology, School of Mathematics and Computer ScienceFujian Normal UniversityFuzhouChina
  4. 4.Centre for Computer and Information Security Research, School of Computer Science and Software EngineeringUniversity of WollongongAustralia
  5. 5.School of Computer Science and EngineeringUniversity of Electronic Science and Technology of ChinaChengduChina

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