Abstract
This study examines the impact of two environmental factors on the tobacco purchase and consumption behaviour of smokers intending to quit. The results show that intending quitters are more likely to smoke if, in their immediate vicinity, there are 1) others smoking and 2) cigarettes for sale. Certain retail outlet types also appear to be disproportionately used by intending quitters.
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Burton, S., Clark, L., Bollerup, J. (2015). Tobacco Purchase and Consumption by Smokers Intending to Quit. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_44
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DOI: https://doi.org/10.1007/978-3-319-10963-3_44
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