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Supply Chain Management Practices in Indian Electronics Industry

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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Abstract

To maintain competitiveness Indianelectronicscompanies need to improve the performance of their supply chain. In this scenario, a study was conducted to understand and evaluate existing supply chain practices followed across various companies in India, and benchmark them with best practices using the SCORModel to bring in improvements in the existing system.

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References

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© 2015 Academy of Marketing Science

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Shekhar, B.R., Devi, P.U. (2015). Supply Chain Management Practices in Indian Electronics Industry. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_19

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