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Rethinking Identity and Ownership in the Digital Consumption ERA: A Qualitative Study of Consumer Relations with Digital Possessions

Conference paper
  • 116 Downloads
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

Digital consumption has grown exponentially in the last 20 years. As the digitization of products becomes more ubiquitous, individuals find themselves having to reformulate symbolic meanings once exclusively associated with material possessions. New forms of ownership of digital objects are challenging the existing roles that possessions play in self-identity formation. It is the goal of this paper to uncover these emerging relationships.

Keywords

Digital Content Symbolic Meaning Material Possession Digital File Digital Music 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  1. 1.NathanAustralia

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