Consumer Identities: Carnism Versus Veganism

  • Karin Braunsberger
  • Richard O. Flamm
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


I hate when people are hostile about othersdietary choices! I have received a lot of stick for being a veggie, and it offends me sometimes. I would never dream of going up to a meat eater and just telling them that they are stupid or whatever, so I wish some people wouldn’t do that to me. ” Jen, Yahoo Group Discussion


System Justification Social Dominance Orientation Meat Eater Social Dominance Theory System Justification Theory 
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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Karin Braunsberger
    • 1
  • Richard O. Flamm
    • 1
  1. 1.University of South Florida St. PetersburgWinter ParkUSA

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