Choice and Conflict Between Sacred and Secular Music: A Conversation Piece for Teaching Marketing Ethics
The marketing discipline is generally concerned with finding and satisfying consumers with an explicit or latent demand for a product; however, myriad ethical issues exist in relation to marketers and their markets must be addressed (Brenkert, 2008). Recently, business and marketing educators have taken substantially greater interest in helping students understand how moral standards are applied to marketing decisions, practices, and institutions (Weber, 1990). Indeed, with this heightened interest, there are opportunities today to highlight ethical issues that have generally gone unnoticed or unaddressed in the past. Focusing on popular musical entertainment, we aim to create an ethics-oriented conversation piece about the personal struggles (sacred v. secular music) faced by religious churchgoers who comprise a significant proportion of music producers and music consumers. Giving particular emphasis on the Black Christian church, a primary source of the gospel and blues music that has driven rock, r&b, and pop music, we hope to highlight a largely unaddressed ethical phenomenon within a vital subculture of American society.
KeywordsBlack Church Popular Music Music Genre Marketing Decision Guest Speaker
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