Abstract
This study examines the interplay between market-based assets, innovation capabilities and profitability. The authors surveyed managers from 5627 firms in 13 countries. Using structural equation modeling, the authors demonstrate that different market-based assets drive both technological and process innovation capabilities, which, in turn, contribute firm financial performance outcomes.
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© 2015 Academy of Marketing Science
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Jaakkola, M., Kauppila, OP., Tuominen, M., Westerlund, M. (2015). The Performance Implications of Market-Based Assets and Innovation Capabilities. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_9
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DOI: https://doi.org/10.1007/978-3-319-10864-3_9
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10863-6
Online ISBN: 978-3-319-10864-3
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