Skip to main content
SpringerLink
Log in
Book cover

Emergent Trends in Robotics and Intelligent Systems pp 265–272Cite as

Towards Acceptable Products: Grasping User’s Mind by the Means of Cognitive Science and Rational Choice Theory

  • Conference paper

  • 1652 Accesses

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 316))

Abstract

Intelligent assistive robots as well as other products of applied science have great potential to improve different aspects of our lives. In the past, some promising products and whole technologies failed to meet goals set for them by the scientists, inventors and manufacturers. Some of them have been set on the side line, the rest were left in oblivion. Our study of both cognitive science and rational choice theory is being motivated by the goal to help all the parties to avoid or prevent such fate for the results of their work. Psychological and social aspects of the products and their properties have to be considered carefully in order to result in technologies resonating with user’s real needs. On the following lines, we present two different conceptualizations of human mind - cognitive science and rational choice theory - and compare the main focus of each of them in regards to the means to capture mental processes which likely take place in the mind of the person who is appropriating a technology or a product. Two models, one based on rational choice theory and one based on cognitive science, are introduced briefly. In the concluding section we bring some implications for the process of developing, designing and presenting hi-tech products, including intelligent assistive robots.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Tokoro, M.: Open Systems Science: Solving Problems of Complex and Time-Varying Systems. In: 8th International Conference on Practical Applications of Agents and Multi-Agent Systems (PAAMS 2010) (2010)

    Google Scholar 

  2. Becker, G.S.: The economic approach to human behaviour. University of Chicago Press (1976)

    Google Scholar 

  3. Becker, G.S., Murphy, K.M.: A theory of rational addiction. The Journal of Political Economy 96(4) (1988)

    Google Scholar 

  4. Becker, G.S.: Accounting for tastes. Harvard Univ. Pr. (1998)

    Google Scholar 

  5. Becker, G.S.: Crime and punishment: An economic approach. Journal of Political Economy 76(2) (1968)

    Google Scholar 

  6. Becker, G.S., et al.: Human capital. National Bureau of Economic Research, New York (1975)

    Google Scholar 

  7. Becker, G.S.: A Treatise on the Family. Harvard Univ. Pr. (1991)

    Google Scholar 

  8. Friedman, M.: Essays in positive economics. University of Chicago Press (1953)

    Google Scholar 

  9. Bentham, J.: Theory of legislation. Adamant Media Corporation (1876)

    Google Scholar 

  10. Marshall, A.: Principles of economics: an introductory volume (1920)

    Google Scholar 

  11. Zejda, D.: Deep Design for Ambient Intelligence: Toward Acceptable Appliances for Higher Quality of Life of the Elderly. In: 2010 Sixth International Conference on Intelligent Environments, Kuala Lumpur, Malaysia, pp. 277–282 (2010)

    Google Scholar 

  12. Zejda, D.: Ambient intelligence acceptable by the elderly. In: Molina, J.M., Corredera, J.R.C., Pérez, M.F.C., Ortega-García, J., Barbolla, A.M.B. (eds.) User-Centric Technologies and Applications. AISC, vol. 94, pp. 103–110. Springer, Heidelberg (2011)

    Chapter  Google Scholar 

  13. Baars, B.J.: The Cognitive Revolution in Psychology. Guilford Press (1986)

    Google Scholar 

  14. Zejda, D.: The Model of Appropriation: Contribution of Rational Choice Theory and Cognitive Science to a Better Technology. In: 2011 7th International Conference on Intelligent Environments (IE), pp. 262–269 (2011)

    Google Scholar 

  15. Bechara, A., Damasio, H., Tranel, D., Damasio, A.R.: Deciding Advantageously Before Knowing the Advantageous Strategy. Science 275(5304), 1293–1295 (1997)

    Article  Google Scholar 

  16. Lejuez, C.W., Aklin, W.M., Zvolensky, M.J., Pedulla, C.M.: Evaluation of the Balloon Analogue Risk Task (BART) as a predictor of adolescent real-world risk-taking behaviours. Journal of Adolescence 26(4), 475–479 (2003)

    Article  Google Scholar 

  17. Hastie, R., Dawes, R.M.: Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making. SAGE (2009)

    Google Scholar 

  18. Kahneman, D., Tversky, A.: Prospect theory: An analysis of decision under risk. Econometrica: Journal of the Econometric Society, 263–291 (1979)

    Google Scholar 

  19. Tversky, A., Kahneman, D.: Judgment under uncertainty: Heuristics and biases. In: Judgment and Decision Making: An Interdisciplinary Reader, p. 35 (2000)

    Google Scholar 

  20. Lopes, L.L., Oden, G.C.: The role of aspiration level in risky choice: A comparison of cumulative prospect theory and SP/A theory. Journal of Mathematical Psychology 43(2), 286–313 (1999)

    Article  MATH  Google Scholar 

  21. Cyert, R.M., March, J.G.: A behavioural theory of the firm. Blackwell (2005)

    Google Scholar 

  22. Slovic, P., Fischhoff, B., Lichtenstein, S.: Why study risk perception? Risk Analysis 2(2), 83–93 (1982)

    Article  Google Scholar 

  23. Damasio, A.R.: Descartes’ error: Emotion, reason, and the human brain. Quill, New York (2000)

    Google Scholar 

  24. Dawes, R.M.: The robust beauty of improper linear models in decision making. American Psychologist 34(7), 571–582 (1979)

    Article  MathSciNet  Google Scholar 

  25. Einhorn, H.J.: Expert measurement and mechanical combination* 1. Organizational Behavior and Human Performance 7(1), 86–106 (1972)

    Article  Google Scholar 

  26. Libby, R.: Man versus model of man: some conflicting evidence* 1. Organizational Behavior and Human Performance 16(1), 1–12 (1976)

    Article  Google Scholar 

  27. Wiesner, W.H., Cronshaw, S.F.: A meta-analytic investigation of the impact of interview format and degree of structure on the validity of the employment interview. J. Occup. Psychol. 61, 275–290 (1988)

    Article  Google Scholar 

  28. Meehl, P.E.: Clinical versus statistical prediction: A theoretical analysis and a review of the evidence. University of Minnesota Press, Minneapolis

    Google Scholar 

  29. Mellers, B., Schwartz, A., Ritov, I.: Emotion-based choice. Journal of Experimental Psychology General 128, 332–345 (1999)

    Article  Google Scholar 

  30. Harrison, J.R., March, J.G.: Decision Making and Postdecision Surprises. Administrative Science Quarterly 29(1), 26–42 (1984)

    Article  Google Scholar 

  31. Fischhoff, B.: Hindsight!= foresight: the effect of outcome knowledge on judgment under uncertainty. British Medical Journal 12(4), 304 (2003)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Faculty of Informatics and Management, University of Hradec Králové, Králové, Czech Republic

    David Zejda

Authors
  1. David Zejda
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to David Zejda .

Editor information

Editors and Affiliations

  1. Technical University of Kosice, Kosice, Slovakia

    Peter Sinčák

  2. School of Information Science and Technology, Chukyo University, Toyota, Japan

    Pitoyo Hartono

  3. Technical University of Kosice, Kosice, Slovakia

    Mária Virčíková

  4. Technical University of Kosice, Kosice, Slovakia

    Ján Vaščák

  5. Technical University of Kosice, Kosice, Slovakia

    Rudolf Jakša

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this paper

Cite this paper

Zejda, D. (2015). Towards Acceptable Products: Grasping User’s Mind by the Means of Cognitive Science and Rational Choice Theory. In: Sinčák, P., Hartono, P., Virčíková, M., Vaščák, J., Jakša, R. (eds) Emergent Trends in Robotics and Intelligent Systems. Advances in Intelligent Systems and Computing, vol 316. Springer, Cham. https://doi.org/10.1007/978-3-319-10783-7_29

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-10783-7_29

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-10782-0

  • Online ISBN: 978-3-319-10783-7

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation