Abstract
The level of conflict present in interfirm relationships largely determines the partners’ ability to realize relationship performance goals because conflict can create costs that substantially decrease or even exceed cooperation benefits. Although scholars have called emphatically for studying the dynamics of conflict, empirical investigations of interorganizational conflict development are scarce. Consequently, we explore the evolutionary dynamics of conflict in interfirm relationships, for what is ostensibly the first time based on all the five sequential states of conflict as proposed by the “dominant process model” (Pondy 1967). We argue that the selection and implementation of formal as well as relational governance mechanisms are central drivers of conflict transitions. Therefore, on the basis of extensive longitudinal data from retailers of Germany’s two largest grocery chains, our exploratory analyses examine conflict from a process perspective and provide insights into the relative importance of governance mechanisms over the conflict “lifecycle”.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
We view conflict as a “cost of participation” (Pondy 1967) that may be reduced by adequate governance mechanisms (MacLeod 2000). Since we focus on relationships that persist over the time of examination, we do not consider relationship termination or breach, which may constitute the climax of conflict-laden action; efficient breach, i.e. where conflict benefits would exceed its costs, is out of scope in regard to this study (Macneil 1980).
- 2.
There are numerous models that deal with conflict, negotiation, and litigation within an organizational context. Yet, the model of Pondy (1967) takes a very comprehensive view that allows for investigating conflict between departments or even entire firms (Lewicki et al. 1992) and facilitates the attempt to take a dynamic approach for analyzing interfirm boundaries (Winsor et al. 2012).
- 3.
Vice versa, we abide by Williamson (2000) and define governance structures as the “institutional frameworks within which the integrity of contract is decided.”
- 4.
The only exception is the measure for manifest conflict that has been applied in an intrateam context (Barki and Hartwick 2001).
- 5.
The complete range of scales and items as well as their sources and reliabilities are available on request.
- 6.
We employed Kruskal–Wallis tests to account for non-normally distributed conflict scales.
- 7.
Though Kruskal–Wallis tests could not clarify the direction of causality, we assume conflict at t = 1 to be logically independent from conflict at t = 2 due to the natural order of events.
References
Achrol RS (1997) Changes in the theory of interorganizational relations in marketing paradigm. J Acad Mark Sci 25:56–71
Amason AC (1996) Distinguishing the effects of functional and dysfunctional conflict on strategic decision making: resolving a paradox for top management teams. Acad Manage J 39:123–148
Amason AC, Sapienza HJ (1997) The effects of top management team size and interaction norms on cognitive and affective conflict. J Manage 23:495–516
Anderson E, Weitz BA (1992) The use of pledges to build and sustain commitment in distribution channels. J Mark Res 29:18–34
Anderson E, Ross WT Jr, Weitz BA (1998) Commitment and its consequences in the American agency system of selling insurance. J Risk Insur 65:637–669
Antia KD, Frazier GL (2001) The severity of contract enforcement in interfirm channel relationships. J Mark 65:67–81
Bagozzi RP, Phillips LW (1982) Representing and testing organizational theories: a holistic construal. Admin Sci Q 27:459–489
Baker G, Gibbons R, Murphy KJ (2002) Relational contracts and the theory of the firm. Q J Econ 117:39–84
Baker G, Gibbons R, Murphy KJ (2011) Relational adaptation (Working paper). Harvard Business School, Harvard
Barki H, Hartwick J (2001) Interpersonal conflict and its management in information system development. MIS Q 25:195–228
Boyle BA, Dwyer FR (1995) Power, bureaucracy, influence, and performance: their relationships in industrial distribution channels. J Bus Res 32:189–200
Boyle BA, Dwyer FR, Robicheaux RA, Simpson JT (1992) Influence strategies in marketing channels: measures and use in different relationship structures. J Mark Res 29:462–473
Bradford KD, Stringfellow A, Weitz BA (2004) Managing conflict to improve the effectiveness of retail networks. J Retail 80:181–195
Brown JR, Day RL (1981) Measures of manifest conflict in distribution channels. J Mark Res 18:263–274
Brown JR, Lusch RF, Muehling DD (1983) Conflict and power-dependence relations in retailer-supplier channels. J Retail 59:53–80
Brown JR, Lusch RF, Smith LP (1993) Conflict and satisfaction in an industrial channel of distribution. Int J Phys Distrib Logist Manage 21:15–26
Brown JR, Dev CS, Lee D-J (2000) Managing marketing channel opportunism: the efficacy of alternative governance mechanisms. J Mark 64:51–65
Brown JR, Cobb AT, Lusch RF (2006) The roles played by interorganizational contracts and justice in marketing channel relationships. J Bus Res 59:166–175
Brown JR, Grzeskowiak S, Dev CS (2009) Using influence strategies to reduce marketing channel opportunism: the moderating effect of relational norms. Mark Lett 20:139–154
Cannon JP, Achrol RS, Gundlach GT (2000) Contracts, norms, and plural form governance. J Acad Mark Sci 28:180–194
Chung J-E, Sternquist B, Chen Z (2006) Retailer–buyer supplier relationships: the Japanese difference. J Retail 82:349–355
Dahlstrom R, Nygaard A (1999) An empirical investigation of ex post transaction costs in franchised distribution channels. J Mark Res 36:160–170
Dahlstrom R, McNeiIly KM, Speh TW (1996) Buyer-seller relationships in the procurement of logistical services. J Acad Mark Sci 24:110–124
De Dreu CKW, Weingart LR (2003) Task versus relationship conflict, team performance, and team member satisfaction: a meta-analysis. J Appl Psychol 88:741–749
Dwyer FR, Oh S (1987) Output sector munificence effects on the internal political economy of marketing channels. J Mark Res 24:347–358
Dwyer FR, Oh S (1988) A transaction cost perspective on vertical contractual structure and interchannel competitive strategies. J Mark 52:21–34
Dwyer FR, Welsh MA (1985) Environmental relationships of the internal political economy of marketing channels. J Mark Res 22:397–414
Ensley MD, Pearson AW, Amason AC (2002) Understanding the dynamics of new venture top management teams: cohesion, conflict, and new venture performance. J Bus Ventur 17:365–386
Etgar M (1979) Sources and types of intrachannel conflict. J Retail 55:61–78
Ferguson RJ, Paulin M, Bergeron J (2005) Contractual governance, relational governance, and the performance of interfirm service exchanges: the influence of boundary-spanner closeness. J Acad Mark Sci 33:217–234
Frazier GL (1999) Organizing and managing channels of distribution. J Acad Mark Sci 27:226–240
Ganesan S, George M, Jap SD, Palmatier RW, Weitz BA (2009) Supply chain management and retailer performance: emerging trends, issues, and implications for research and practice. J Retail 85:84–94
Gaski JF (1984) The theory of power and conflict in channels of distribution. J Mark 48:9–29
Geyskens I, Steenkamp J-BEM, Kumar N (1999) A meta-analysis of satisfaction in marketing channel relationships. J Mark Res 36:223–238
Gibbons R (2005) Four formal(izable) theories of the firm? J Econ Behav Organ 58:200–245
Gilliland DI, Bello DC, Gundlach GT (2010) Control-based channel governance and relative dependence. J Acad Mark Sci 38:441–455
Granovetter M (1985) Economic action and social structure: the problem of embeddedness. Am J Sociol 91:481–510
Gundlach GT, Achrol RS (1993) Governance in exchange: contract law and its alternatives. J Public Policy Mark 12:141–155
Gundlach GT, Achrol RS, Mentzer JT (1995) The structure of commitment in exchange. J Mark 59:78–92
Heide JB (1994) Interorganizational governance in marketing channels. J Mark 58:71–85
Heide JB, Wathne KH, Rokkan AI (2007) Interfirm monitoring, social contracts, and relationship outcomes. J Mark Res 44:425–433
Hibbard JD, Kumar N, Stern LW (2001) Examining the impact of destructive acts in marketing channel relationships. J Mark Res 38:45–61
Hunger JD, Stern LW (1976) An assessment of the functionality of the superordinate goal in reducing conflict. Acad Manage J 19:591–605
Jap SD, Ganesan S (2000) Control mechanisms and the relationship life cycle: implications for safeguarding specific investments and developing commitment. J Mark Res 37:227–245
Jehn KA (1995) A multimethod examination of the benefits and detriments of intragroup conflict. Admin Sci Q 40:256–282
Jehn KA, Mannix EA (2001) The dynamic nature of conflict: a longitudinal study of intragroup conflict and group performance. Acad Manage J 44:238–251
Kaufmann PJ, Dant RP (1992) The dimensions of commercial exchange. Mark Lett 3:171–185
Kaufmann PJ, Stern LW (1988) Relational exchange norms, perceptions of unfairness, and retained hostility in commercial litigation. J Conflict Resolut 32:534–552
Klein B (2000) The role of incomplete contracts in self-enforcing relationships. Revue d’Economie Industrielle 92:67–80
Klein B, Leffler KB (1981) The role of market forces in assuring contractual performance. J Polit Econ 89:615
Koza KL, Dant RP (2007) Effects of relationship climate, control mechanism, and communications on conflict resolution behavior and performance outcomes. J Retail 83:279–296
Kreiser PM, Marino LD, Dickson P, Weaver MK (2010) Cultural influences on entrepreneurial orientation: the impact of national culture on risk taking and proactiveness in SMEs. Entrep Theory Pract 34:959–983
Kumar N, Scheer LK, Steenkamp J-BEM (1995a) The effects of supplier fairness on vulnerable resellers. J Mark Res 32:54–65
Kumar N, Scheer LK, Steenkamp J-BEM (1995b) The effects of perceived interdependence on dealer attitudes. J Mark Res 32:348–356
Lado AA, Dant RP, Tekleab AG (2008) Trust-opportunism paradox, relationalism, and performance in interfirm relationships: evidence from the retail industry. Strateg Manage J 29:401–423
Lafontaine F, Slade ME (2010) Inter-firm contracts: evidence. In: Gibbons R, Roberts J (eds) Handbook of organizational economics. Princeton University Press, Princeton, NJ
Langfred CW (2007) The downside of self-management: a longitudinal study of the effects of conflict on trust, autonomy, and task interdependence in self-managing teams. Acad Manage J 50:885–900
Lewicki RJ, Weiss SE, Lewin D (1992) Models of conflict, negotiation and third party intervention: a review and synthesis. J Organ Behav 13:209–252
Lusch RF (1976a) Sources of power: their impact on intrachannel conflict. J Mark Res 13:382–390
Lusch RF (1976b) Channel conflict: its impact on retailer operating performance. J Retail 52:3–90
Lusch RF, Brown JR (1996) Interdependency, contracting, and relational behavior in marketing channels. J Mark 60:19–38
MacLeod WB (2000) Complexity and contract. In: Brousseau E, Glachant J-M (eds) The economics of contracts - theories and applications. Cambridge University Press, Cambridge
Macneil IR (1980) The new social contract: an inquiry into modern contractual relations. Yale University Press, New Haven, CT
Malhotra D (2004) Trust and reciprocity decision: the differing perspectives of trustors and trusted parties. Organ Behav Hum Decis Process 94:61–73
Malhotra D, Lumineau F (2011) Trust and collaboration in the aftermath of conflict: the effects of contract structure. Acad Manage J 54:981–998
Noordewier TG, John G, Nevin JR (1990) Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships. J Mark 54:80–93
Palmatier RW, Dant RP, Grewal D, Evans KR (2006) Factors influencing the effectiveness of relationship marketing: a meta-analysis. J Mark 70:136–153
Palmatier RW, Dant RP, Grewal D (2007) A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance. J Mark 71:172–194
Palmatier RW, Houston MB, Dant RP, Grewal D (2013) Relationship velocity: toward a theory of relationship dynamics. J Mark 77:13–30
Parmigiani A, Rivera-Santos M (2011) Clearing a path through the forest: a meta-review of interorganizational relationships. J Manage 37:1108–1136
Paswan AK, Dant RP, Lumpkin JR (1998) An empirical investigation of the linkages among relationalism, environmental uncertainty, and bureaucratization. J Bus Res 43:125–140
Podsakoff PM, MacKenzie SB, Lee J-Y, Podsakoff NP (2003) Common method biases in behavioral research: a critical review of the literature and recommended remedies. J Appl Psychol 88:879–903
Pondy LR (1967) Organizational conflict: concepts and models. Admin Sci Q 12:296–320
Poppo L, Zenger T (2002) Do formal contracts and relational governance function as substitutes or complements? Strateg Manage J 23:707–725
Rosenberg LJ, Stern LW (1971) Conflict measurement in the distribution channel. J Mark Res 8:437–442
Runyan RC, Sternquist B, Chung J-E (2010) Channel relationship factors in cross-cultural contexts: antecedents of satisfaction in a retail setting. J Bus Res 63:1186–1195
Samaha SA, Palmatier RW, Dant RP (2011) Poisoning relationships: perceived unfairness in channels of distribution. J Mark 75:99–117
Sheng S, Brown JR, Nicholson CY, Poppo L (2006) Do exchange hazards always foster relational governance? An empirical test of the role of communication. Int J Res Mark 23:63–77
Spinelli S, Birley S (1998) An empirical evaluation of conflict in the franchise system. Br J Manage 9:301–325
Stern LW, Sternthal B, Craig CS (1973) Managing conflict in distribution channels: a laboratory study. J Mark Res 10:169–179
Subramani MR, Venkatraman N (2003) Safeguarding investments in asymmetric interorganizational relationships: theory and evidence. Acad Manage J 46:46–62
Thomas KW (1992) Conflict and conflict management: reflections and update. J Organ Behav 13:265–274
Uzzi B (1999) Embeddedness in the making of financial capital: how social relations and networks benefit firms seeking financing. Am Sociol Rev 64:481–505
Wilkinson I (1981) Power, conflict, and satisfaction in distribution channels—an empirical study. Int J Phys Distrib Logist Manage 11:20–30
Williamson OE (1985) The economic institutions of capitalism. Free, New York, NY
Williamson OE (2000) Contract and economic organization. Revue d’Economie Industrielle 92:55–66
Winsor RD, Manolis C, Kaufmann PJ, Kashyap V (2012) Manifest conflict and conflict aftermath in franchise systems: a 10-year examination. J Small Bus Manage 50:621–651
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Lengers, J., Dant, R.P., Meiseberg, B. (2015). Conflict Dynamics in Interfirm Relationships: An Exploratory Analysis of the Importance of Governance Mechanisms. In: Windsperger, J., Cliquet, G., Ehrmann, T., Hendrikse, G. (eds) Interfirm Networks. Springer, Cham. https://doi.org/10.1007/978-3-319-10184-2_14
Download citation
DOI: https://doi.org/10.1007/978-3-319-10184-2_14
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10183-5
Online ISBN: 978-3-319-10184-2
eBook Packages: Business and EconomicsBusiness and Management (R0)