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AdvanceDesign for Product

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Advanced Design Cultures

Abstract

In this essay, with the term ‘advanced design’ the author intends to conceive, problematize, contextualize and finally display research solutions that can predict and change the traditionally conservative path and the incremental evolution of objects. Advanced design, according to this interpretation, has to do with research and innovation and therefore has a deep relationship with the qualitative aspect of the product, a relationship with the expression, with the structural innovation that leads to the new form. Within this framework, the author also provides two case studies of advanced product design.

In essence, what works of design and architecture talk to us about is the kind of life that would most appropriately unfold within and around them. They tell us of certain moods that they seek to encourage and sustain in their inhabitants. While keeping us warm and helping us in mechanical ways, they simultaneously hold out an invitation for us to be specific sorts of people. They speak of visions of happiness.

Alain de Botton

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Notes

  1. 1.

    With the traditional evolutionary path of the objects we refer to sequence variants, small increments functional and aesthetic renovations of different capacity that characterizes the product development.

  2. 2.

    “No one seems to be sure what design research means. Should design research follow the model of traditional academic disciplines, or should it seek a new model, based on the intimate connection among theory, practice, and production that is the hallmark of design?” (Buchanan 1996).

  3. 3.

    “I prefer the term design studies to characterize my own conception of basic inquiry in design as distinct from design methods or project-oriented research […]. Design studies is an interpretive practice, rooted firmly in the techniques of the humanities and the social sciences, rather than in the natural sciences” (Margolin 1998).

  4. 4.

    This normally occurs when the design explores the borderlands, the latest technical developments, materials, avoiding the reproduction of what is known and consolidated.

  5. 5.

    More than half a century ago, Moholy-Nagy (1947) in Vision in Motion, emphasizes the importance of professional responsibility of the designer: ‘Thus quality of design is dependent not alone on function, science, and technological processes, but also upon social consciousness’.

  6. 6.

    The historiography of the French Ecole des Annales has made it known already in the sixties, that if the material culture is the set of instruments and objects produced by a community for a variety of uses, from those related to subsistence to those with ornamental purposes, artistic or ritual, the product is a syncretic way by which the culture expresses and transmits his knowledge. Generally, from the techniques, aesthetics, features, materials of an object can be traced back to the civilization that produced it: because, as Franz Boas understood, it is not possible to regard an object detached from the context that produced it, without immediately cancel its meaning.

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Correspondence to Raffaella Mangiarotti .

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Mangiarotti, R. (2015). AdvanceDesign for Product. In: Celi, M. (eds) Advanced Design Cultures. Springer, Cham. https://doi.org/10.1007/978-3-319-08602-6_8

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  • DOI: https://doi.org/10.1007/978-3-319-08602-6_8

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