Abstract
What are the essential ethical considerations media managers must account for when making choices, and how do they create a socially responsible organizational culture? This chapter analyzes the most important pressures impacting the formation of organizational ethics and influencing media managers when they make decisions regarding the working environment, media content, and societal and environmental obligations. We investigate how they reconcile the demands of advertisers, content suppliers, investors, and shareholders and consider key implications for understanding the role of audiences, regulators, activists, and stakeholders. This enables a better understanding of the complexity of integrating the rival imperatives of profit-making, ethical behavior, and social responsibility concerns. Moreover, it provides a conceptual framework for balancing the rival demands of different stakeholders.
I gratefully acknowledge the helpful comments of Charles Brown, Gregory F. Lowe, and Zoi-Charis Belenioti.
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Personal communication with Gregory F. Lowe, 21 May 2014.
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Tsourvakas, G. (2016). Corporate Social Responsibility and Media Management: A Necessary Symbiosis. In: Lowe, G., Brown, C. (eds) Managing Media Firms and Industries. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-08515-9_8
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