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Media Management: A Critical Discipline?

  • Charles BrownEmail author
Part of the Media Business and Innovation book series (MEDIA)

Abstract

In this chapter, we explore the intersection of media studies and management studies, working to develop an understanding of the importance of critical thinking in the traditions of both fields. The author examines critical management studies (CMS), an emerging field that engages critically engages with management science by interrogating underlying assumptions and implicit epistemological foundations. CMS shares a theoretical ancestry with media and communications studies. This contribution is important for two reasons. First, there is a need to clarify research directions that can enrich theory about media management, an obviously cross-disciplinary practice. Second, it is important to question assumptions about the divide between critical and administrative approaches in social science because that has great relevance in this field. Our examination considers a range of pertinent concepts, including instrumental rationality, performativity and managerialism, culminating in a proposed critical framework that should prove useful for future development in both scholarly work and practical application. Critique is also offered regarding the critical tradition in the context of media management scholarship.

Keywords

Medium Management Management Science Instrumental Rationality Media Economic Frankfurt School 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Media Management and Global Media BusinessUniversity of WestminsterHarrowUK

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