Competencies of Media Managers: Are They Special?

  • Juan Pablo ArteroEmail author
  • Juan Luis Manfredi
Part of the Media Business and Innovation book series (MEDIA)


In this chapter, theoretical and historical patterns converge in a central thesis: media management as a role in society has evolved jointly with management science debates, the development of the industry itself and contextual social change at large. Development includes phenomena such as the move from hard skills to soft capabilities, technological disruption of the media and the ongoing trend towards an information society. The central thesis assumes that competencies of media managers are much the same as for any business executive in charge of a company, but also that industry-specific skills are required for managers in media given the essential role media play in the practice of social life and processes of social change.

We begin with an overview of classic business theory regarding the functions of business executives and then offer a historical perspective that examines significant media leaders and models in Europe and the USA during the twentieth century. The chapter addresses contemporary essential competencies that are especially important for business managers in media industries. Our discussion will emphasise news media, especially newspapers, although it is not restricted to that but rather seeks to reach some fairly generalisable conclusions.


Core Competency Entrepreneurial Orientation Intellectual Capital Media Company Management Theory 
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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.University of ZaragozaZaragozaSpain
  2. 2.Facultad de PeriodismoUniversity of Castilla-La ManchaAlbaceteSpain

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