Audience Experiences and Emotional Economy
This chapter explores trends in an emotional or experience economy as this relates to media management. The case of reality entertainment is used as an example of the tricky balancing act between the management and production of media content that has emotional resonance and audience engagement with such content. The research draws on quantitative and qualitative empirical audience data to illuminate the varying emotional and cultural values of reality entertainment talent formats within the context of the economic values of these formats. The research suggests that a reality entertainment experience is an example of emotional co-work between producers, performers and audiences. This kind of interactive media signals evolving audience practices for immersive experiences. However, a note of caution for media managers can be found in the overproduction of the tight interactivity and emotional hubs that are a feature of talent formats. Contemporary audiences are aware of the commercialisation of feelings within media industries, and as such, it is increasingly important that people can connect with content they can make their own, as shared moments or collective experiences.
KeywordsMedia Content Reality Format Emotional Engagement Creative Producer Talent Format
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