Technology Management and Business Models

  • Gustavo CardosoEmail author
  • José Moreno
Part of the Media Business and Innovation book series (MEDIA)


The shift from analogue to digital technologies, together with the emergence of a networked society, has profoundly changed workflow and challenges business models for media companies. The authors draw on the results of analysing 30 reports produced by 17 global consulting firms about the current state of the art in technology management and the development of business of media. The chapter explains why technology management in media companies should be driven by an approach they call Technology Trends Management (T2M) approach, which incorporates knowledge management in the development of successful business models for media companies.

The authors argue that the choice of a technology should be made on the basis of the changes in business models that technology incorporation involves, rather than technology per se. Media managers should therefore focus on spotting trends in technology usage and developing keener understandings about how such trends might influence their businesses, rather than trying to adapt their businesses to whatever new technologies are available.


Business Model Digital Technology Media Company Digital Information Business Model Innovation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.School of Sociology and Public PolicyLisbon University InstituteLisbonPortugal

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