Abstract
This chapter aims to equip researchers, practitioners, and policymakers with the tools and the evidence to understand consumers’ privacy behaviors. It explains why experiments are needed and how to design and deploy them.
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Acknowldgements
Kat Krol (University College London) provided helpful comments on earlier versions of the chapter.
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Preibusch, S. (2015). How to Explore Consumers’ Privacy Choices with Behavioral Economics. In: Zeadally, S., Badra, M. (eds) Privacy in a Digital, Networked World. Computer Communications and Networks. Springer, Cham. https://doi.org/10.1007/978-3-319-08470-1_14
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DOI: https://doi.org/10.1007/978-3-319-08470-1_14
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