How to Explore Consumers’ Privacy Choices with Behavioral Economics

Part of the Computer Communications and Networks book series (CCN)


This chapter aims to equip researchers, practitioners, and policymakers with the tools and the evidence to understand consumers’ privacy behaviors. It explains why experiments are needed and how to design and deploy them.


Personal Information Personal Data Privacy Concern Conjoint Analysis Online Shopping 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



Kat Krol (University College London) provided helpful comments on earlier versions of the chapter.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Microsoft ResearchCambridgeUK

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