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Senior Sport Tourism in Russia

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Social Networks and the Economics of Sports

Abstract

The purpose of the paper is to identify the main trends in the senior tourism development in Russia and to find out the main triggering factors which may entice local seniors to consume sport travel services. The study presented in the paper aims to examine the key determinants that should be taken into account in senior tourism marketing, as well as the specifics of consumer behavior in the consumption of senior sport tourism on the Russian emergent market. The anticipated results should fill the gap by identifying the current sport travel motivations of Russian seniors.

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Acknowledgments

This study was carried out within the National Research University Higher School of Economics Academic Fund Program in 2013. The survey was administered with support of the research grant of the Faculty of Management, National Research University Higher School of Economics. The valuable help of the Association 50PLUS in recruiting respondents for the survey is also acknowledged.

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Authors and Affiliations

  1. Lomonosov Moscow State University, Moscow, Russia

    Marina Sheresheva

  2. National Research University Higher School of Economics, Moscow, Russia

    Ekaterina Buzulukova

Authors
  1. Marina Sheresheva
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  2. Ekaterina Buzulukova
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Correspondence to Ekaterina Buzulukova .

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Editors and Affiliations

  1. Dept. of Industrial & Systems Engin., University of Florida, Gainesville, Florida, USA

    Panos M. Pardalos

  2. Laboratory of Algorithms & Technologies, Higher School of Economics, N.Novgorod, Russia

    Victor Zamaraev

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Sheresheva, M., Buzulukova, E. (2014). Senior Sport Tourism in Russia. In: Pardalos, P., Zamaraev, V. (eds) Social Networks and the Economics of Sports. Springer, Cham. https://doi.org/10.1007/978-3-319-08440-4_4

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