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Customer Relationship Management and Big Data Mining

  • Yi Hui LiangEmail author
Chapter
Part of the Studies in Big Data book series (SBD, volume 8)

Abstract

Successful customer relationship management (CRM) requires enterprises to interact flexibly with their customers. Enterprises must quickly and effectively find complex customer data from large quantities of data by big data mining to help understand and interact with them by suitable marketing tactics, increase the value to the customer, and improve their competitive advantages of enterprises. In this chapter, discuss big data mining, customer relationship management, customer value, and propose a case study of big data mining for customer relationship management with data of the Automotive Maintenance Industry.

Keywords

Big data mining Customer relationship management Customer value 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Information Management DepartmentI-SHOU UniversityKaohsiungTaiwan, ROC

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