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Customer Relationship Management and Big Data Mining

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Information Granularity, Big Data, and Computational Intelligence

Part of the book series: Studies in Big Data ((SBD,volume 8))

Abstract

Successful customer relationship management (CRM) requires enterprises to interact flexibly with their customers. Enterprises must quickly and effectively find complex customer data from large quantities of data by big data mining to help understand and interact with them by suitable marketing tactics, increase the value to the customer, and improve their competitive advantages of enterprises. In this chapter, discuss big data mining, customer relationship management, customer value, and propose a case study of big data mining for customer relationship management with data of the Automotive Maintenance Industry.

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Author information

Authors and Affiliations

  1. Information Management Department, I-SHOU University, Kaohsiung, 84001, Taiwan, ROC

    Yi Hui Liang

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  1. Yi Hui Liang
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Correspondence to Yi Hui Liang .

Editor information

Editors and Affiliations

  1. Department of Electrical and Computer Engineering, University of Alberta, Edmonton, Alberta, Canada

    Witold Pedrycz

  2. Department of Computer Science and Information Engineering, National Taiwan University of Science and Technology, Taipei, Taiwan

    Shyi-Ming Chen

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Liang, Y.H. (2015). Customer Relationship Management and Big Data Mining. In: Pedrycz, W., Chen, SM. (eds) Information Granularity, Big Data, and Computational Intelligence. Studies in Big Data, vol 8. Springer, Cham. https://doi.org/10.1007/978-3-319-08254-7_16

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  • DOI: https://doi.org/10.1007/978-3-319-08254-7_16

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-08253-0

  • Online ISBN: 978-3-319-08254-7

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