Abstract
Popular split testing approaches to interface optimization mostly do not give insight into users’ behavior. Thus, a new concept is required that leverages usability as a target metric for split tests. WaPPU is a tool for realizing this concept. It learns models using a minimal questionnaire and can then predict usability quantitatively based on users’ interactions. The tool has been used for evaluating a real-world interface. Results underpin the effectiveness and feasibility of our approach.
Keywords
- Usability
- Metrics
- Interaction Tracking
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Speicher, M., Both, A., Gaedke, M. (2014). WaPPU: Usability-Based A/B Testing. In: Casteleyn, S., Rossi, G., Winckler, M. (eds) Web Engineering. ICWE 2014. Lecture Notes in Computer Science, vol 8541. Springer, Cham. https://doi.org/10.1007/978-3-319-08245-5_47
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DOI: https://doi.org/10.1007/978-3-319-08245-5_47
Publisher Name: Springer, Cham
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