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WaPPU: Usability-Based A/B Testing

  • Maximilian Speicher
  • Andreas Both
  • Martin Gaedke
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8541)

Abstract

Popular split testing approaches to interface optimization mostly do not give insight into users’ behavior. Thus, a new concept is required that leverages usability as a target metric for split tests. WaPPU is a tool for realizing this concept. It learns models using a minimal questionnaire and can then predict usability quantitatively based on users’ interactions. The tool has been used for evaluating a real-world interface. Results underpin the effectiveness and feasibility of our approach.

Keywords

Usability Metrics Interaction Tracking 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Maximilian Speicher
    • 1
    • 2
  • Andreas Both
    • 2
  • Martin Gaedke
    • 1
  1. 1.Chemnitz University of TechnologyChemnitzGermany
  2. 2.R&D, Unister GmbHLeipzigGermany

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