Abstract
Cloud computing has emerged as a key information technology and systems model over the last few years. Major organizations have developed and delivered cloud computing solutions and continue to do so. Consequently, a number of strides were made in the advancement of technology leading to a growth in the adoption of cloud computing. The growing recognition of cloud computing services necessitates a focus on the business aspects of cloud. However, we feel that research in this area is scant. To this effect, we performed a systematic review of cloud computing literature and reviewed 2891 abstracts and 157 articles published until the year 2012. Based on the findings of the review, we establish a framework for organising the extant research on cloud business aspects. Using the framework, we find cloud economics to be the most widely researched business aspect. In this paper, we provide a detailed review of the application of decision models in the context of cloud economics, with a specific focus on pricing and markets. The proposed framework and review results serve as a reference to IS researchers and practitioners to understand decision situations, models and opportunities.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Flynn, M.: Some computer organizations and their effectiveness. IEEE Trans. Comput. 100(9), 948–960 (1972)
Kitchenham, B.A., Charters, S.: Guidelines for performing systematic literature reviews in software engineering. EBSE Technical report, Software Engineering Group, Keele University (1972)
Buyya, R., Yeo, C., Venugopal, S., Broberg, J., Brandic, I.: Cloud computing and emerging IT platforms: vision, hype, and reality for delivering computing as the 5th utility. Future Gener. Comput. Syst. 25(6), 599–616 (2009)
Forrester, Accessed 17 August 2012. http://www.cloudtweaks.com/2011/04/cloud-computing-market-will-top-241-billion-in-2020/ (2012)
Weinhardt, C., Anandasivam, A., Blau, B., Stosser, J.: Business models in the service world. IT Prof. 11(2), 28–33 (2009)
Katzan Jr, H.: On an ontological view of cloud computing. J. Serv. Sci. 3, 1 (2011)
Hofer, C.N., Karagiannis, G.: Cloud computing services: taxonomy and comparison. J. Internet Serv. Appl. 2(2), 81–94 (2011)
Rimal, B., Choi, E., Lumb, I.: A taxonomy and survey of cloud computing systems. In: INC, IMS and IDC, NCM, Seoul, Korea (2009)
Dukaric, R., Juric, M.B.: Towards a unified taxonomy and architecture of cloud frameworks. Future Gener. Comput. Syst. 29(5), 1196–1210 (2013)
Repschlaeger, J., Ruediger, Z., Wind S., Klaus, T.: A reference guide to cloud computing dimensions: infrastructure as a service classification framework. In: HICSS (2012)
Samimi, P., Patel, A.: Review of pricing models for grid and cloud computing. In: ISCI, KualaLampur, Malaysia (2011)
Kaisler, S., Money, W.H., Cohen, S.J.: A decision framework for cloud computing. In: HICSS (2012)
Marston, S., Li, Z., Bandyopadhyay, S., Zhang, J., Ghalsasi, A.: Cloud computing - the business perspective. Decis. Support Syst. 51(1), 176–189 (2011)
Yang, H., Tate, M.: Where are we at with cloud computing? A descriptive literature review. In: ACIS (2009)
Zhang, Q., Cheng, L., Boutaba, R.: Cloud computing: state-of-the-art and research challenges. J. Internet Serv. Appl. 1(1), 7–18 (2010)
Ho, W., Xu, X., Dey, P.: Multi-criteria decision making approaches for supplier evaluation and selection: a literature review. Eur. J. Oper. Res. 202(1), 16–24 (2010)
Anandasivam, A., Premm, M.: Bid price control and dynamic pricing in clouds. In: ECIS, Verona, Italy (2009)
Andrzejak, A., Kondo, A., Yi, S.: Decision model for cloud computing under SLA constraints. In: MASCOTS, Miami, FL, pp. 257–266 (2010)
Ben-Yehuda, A., Ben-Yehuda, M., Schuster, A., Tsafrir, D.: Deconstructing Amazon EC2 spot instance pricing. In: CloudCom, Athens, Greece (2011)
Li, C.F.: Cloud computing system management under flat rate pricing. J. Netw. Syst. Manag. 19(3), 305–318 (2011)
Daoud, A.A., Agarwal, S., Alpcan, T.: Brief announcement: cloud computing games: pricing services of large data centers. In: Keidar, I. (ed.) DISC 2009. LNCS, vol. 5805, pp. 309–310. Springer, Heidelberg (2009)
Hadji, M., Louati, W., Zeghlache, D.: Constrained pricing for cloud resource allocation. In: NCA, Cambridge (2011)
Hassan, M.M., Song, B., Huh, E.N.: A market-oriented dynamic collaborative cloud services platform. Ann. Telecommun. 65(11–12), 669–688 (2010)
Li, H., Li, H.: A research of resource provider-oriented pricing mechanism based on game theory in cloud bank model. In: CSC, Hong Kong, China (2011)
Ibrahim, S., Bingsheng, H., Hai, J.: Towards pay-as-you-consume cloud computing. In: SCC, Washington, DC, USA (2011)
Javadi, B., Thulasiramy, R.K., Buyya, R.: Statistical modeling of spot instance prices in public cloud environments. In: UCC, Melbourne (2011)
Li, X., Lo, J.C.: Pricing and peak aware scheduling algorithm for cloud computing. In: ISGT, Piscataway, NJ, USA (2012)
Macias, M., Guitart, J.: A genetic model for pricing in cloud computing markets. In: ACM Symposium on Applied Computing, TaiChung, Taiwan (2011)
Mazzucco, M., Dumas, M.: Achieving performance and availability guarantees with spot instances. In: HPCC, Banff, AB, Canada (2011)
Mihailescu, M., Teo, Y.M.: Dynamic resource pricing on federated clouds. In: CCGrid, Melbourne (2010)
Roovers, J., Vanmechelen, K., Broeckhove, J.: A reverse auction market for cloud resources. In: Vanmechelen, K., Altmann, J., Rana, O.F. (eds.) GECON 2011. LNCS, vol. 7150, pp. 32–45. Springer, Heidelberg (2012)
Sharma, B., Thulasiram, R.K., Thulasiraman, P., Garg, S.K., Buyya, R.: Pricing cloud compute commodities: a novel financial economic model. In: CCGrid, Washington (2012)
Sowmya, K., Sundarraj, R.P.: Strategic bidding for cloud resources under dynamic pricing schemes. In: ISCOS, Surathkal, India (2012)
Teng, F., Magoules, F.: Resource pricing and equilibrium allocation policy in cloud computing. In: CIT, Bradford, UK (2010)
Wee, S.: Debunking real-time pricing in cloud computing. In: CCGrid, CA, USA (2011)
Woitaszek, M., Tufo, H.M.: Developing a cloud computing charging model for high-performance computing resources. In: CIT, Bradford, UK (2010)
Zaman, S., Grosu, D.: Combinatorial auction-based allocation of virtual machine instances in clouds. In: Cloudcom, Indianapolis, USA (2010)
Li, H., Liu, J., Tang, G.: A pricing algorithm for cloud computing resources. In: NCIS, Guilin, China (2011)
Laplante, P.: Econ 101 for cloud enthusiasts. IT Prof. 14(1), 12–15 (2012)
Krieger, O., McGachey, P., Kanevsky, A.: Enabling a marketplace of clouds: VMware’s vCloud director. Oper. Syst. Rev. 44(4), 103–114 (2010)
Goiri, I., Guitart, J., Torres, J.: Characterizing cloud federation for enhancing providers’ profit. In: IEEE 3rd International Conference on Cloud Computing, Miami, Florida, USA (2010)
Fujiwara, I., Aida, K., Ono, I.: Applying double-sided combinational auctions to resource allocation in cloud computing. In: SAINT, Seoul, Korea (2010)
Chen, Y.M., Yeh, H.M.: Autonomous adaptive agents for market-based resource allocation of cloud computing. In: ICMLC, Qingdao, China (2010)
Breskovic, I., Michael, M., Emeakaroha, V.C.: Achieving market liquidity through autonomic cloud market management. In: Brandic, I., Altmann, J. (eds.) Cloud Computing and Service Science, pp. 91–107. Springer, New York (2012)
Henzinger, T.A., Singh, A.V., Singh, V., Wies, T., Zufferey, D.: A marketplace for cloud resources. In: EMSOFT, New York (2010)
Garg, S.K., Vecchiola, C., Buyya, R.: Mandi: a market exchange for trading utility and cloud computing services. J. Supercomput. 64(3), 1–22 (2011)
You, X., Xu, X., Wan, J., Yu, D.: RAS-M: resource allocation strategy based on market mechanism in cloud computing. In: ChinaGrid, Yantai, China (2009)
Macias, M., Guitart, J.: Using resource-level information into nonadditive negotiation models for cloud market environments. In: NOMS, Osaka, Japan (2010)
Breskovic, I., Hass, C., Caton, S., Brandic, I.: Towards self-awareness in cloud markets: a monitoring methodology. In: DASC, Sydney, Australia (2011)
Niyato, D., Chaisiri, S., Lee, B.S.: Economic analysis of resource market in cloud computing environment. In: APSCC, Jeju, South Korea (2009)
Garg, S.K., Versteeg, S., Buyya, R.: SMICloud: a framework for comparing and ranking cloud services. In: UCC, Melbourne, VIC, Australia (2011)
Zhang, Q., Zhu, Q., Boutaba, R.: Dynamic resource allocation for spot markets in cloud computing environments. In: UCC, Melbourne, VIC, Australia (2011)
Venkataraghavan, K., Sundarraj, R.P.: Incorporating intertemporal preferences in electronic negotiations for computing services: a mechanism and analysis. In: GDN Meeting, Stockholm, Sweden (2013)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer International Publishing Switzerland
About this paper
Cite this paper
Karunakaran, S., Krishnaswamy, V., Sundarraj, R.P. (2014). Decisions, Models and Opportunities in Cloud Computing Economics: A Review of Research on Pricing and Markets. In: Davis, J., Demirkan, H., Motahari-Nezhad, H. (eds) Service Research and Innovation. ASSRI 2013. Lecture Notes in Business Information Processing, vol 177. Springer, Cham. https://doi.org/10.1007/978-3-319-07950-9_7
Download citation
DOI: https://doi.org/10.1007/978-3-319-07950-9_7
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-07949-3
Online ISBN: 978-3-319-07950-9
eBook Packages: Computer ScienceComputer Science (R0)