All that Glitters is not Gold: Alleged Innovations in Human Computer Interaction

  • Leonardo Caporarello
  • Massimo Magni
  • Ferdinando Pennarola
Conference paper
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 6)


Multinationals and hi-tech firms often advertise and claim for their newest innovations, presenting all kinds of improvements as authentic revolution for the industry. Regarding interfaces between users and machines, in particular, software developers announce repetitively their new versions, emphasizing their novelty and disruptiveness in order to attract more customers. Apparently, all competitors seem to play against everyone else. This study instead, demonstrates that when looking at the evolution over time of mobile phone interfaces—as an example of a widely adopted technology by millions of customers –variance and genuine innovation is very limited, and competitors prefer to follow their enemies instead of taking the risk of being disruptive into the marketplace. The study investigates why it is such and it explores the reasons why competitors get stuck with pre-existing user interfaces.


Human computer interaction Mobile interfaces Competition Cooperation User interface 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Leonardo Caporarello
    • 1
  • Massimo Magni
    • 1
  • Ferdinando Pennarola
    • 1
  1. 1.Department of Management & Technology & SDA Bocconi School of ManagementBocconi UniversityMilanItaly

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